Understanding the board’s role in member engagement is vital to the growth, trust, and sustainability of SACCOs. This focused training empowers board members to lead through connection, transparency, and collaboration. When members feel heard and valued, they become more involved, loyal, and aligned with the SACCO’s mission.

For more SACCO governance resources and leadership training, visit Kenya SACCOs Champions.

Course Overview: Understanding the Board’s Role in Member Engagement

This course explores practical strategies that SACCO boards can use to enhance member involvement. Understanding the board’s role in member engagement is not just about fulfilling a duty—it’s about nurturing relationships that fuel cooperative success. Through this training, participants gain tools to build trust, maintain transparency, and encourage open communication with members.

Key objectives of board’s role in member engagement

By the end of the course, participants will be able to:

  • Define effective and strategic member engagement approaches.

  • Strengthen communication channels with the SACCO community.

  • Use member feedback to improve services and drive innovation.

  • Build trust through consistent board presence and transparent communication.

Who Should Attend?

This course is ideal for:

  • SACCO board members.

  • Marketing and membership committee representatives.

  • Leadership teams seeking to deepen member relationships.

  • SACCO executives are responsible for communication and outreach.

Core Content Areas

AGMs, Forums, and Digital Outreach

Learn how Annual General Meetings (AGMs), member forums, and digital platforms can be used effectively for engagement. These tools increase participation and strengthen the cooperative identity.

Transparent Reporting to Members

Explore financial and governance reporting strategies that enhance member trust. Transparency ensures that members feel informed and confident in leadership decisions.

Board Presence in Member Programs

Discover the impact of visible leadership. Active participation in member events, education sessions, and community programs shows commitment and builds rapport with the SACCO base.

Course Duration

This program is delivered in 2 hours, providing concise, impactful learning for time-sensitive board and committee members. It includes interactive discussions and real SACCO case examples.

Why Member Engagement Matters

When the board’s role in member engagement is clearly understood and embraced, SACCOs thrive. Improved member loyalty leads to higher savings rates, better governance participation, and long-term sustainability. It also promotes co-ownership, which is the core of every successful cooperative.

Conclusion

The success of any SACCO relies on its ability to engage and retain members. The board’s role in member engagement is central to this mission. This course enables board leaders to foster meaningful connections that drive performance, participation, and growth.

Explore additional SACCO leadership courses at Kenya SACCOs Champions Training Page. Enroll now and transform how your board connects with the members it serves.

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