Course Overview:
Personal Branding and LinkedIn Optimization course helps participants build a compelling personal brand and optimize their LinkedIn profile to reflect credibility, expertise, and career goals.
Course Objectives:
By the end of this training, participants will be able to:
- Define their personal brand based on strengths, values, and goals.
- Create a consistent brand voice across digital platforms.
- Optimize their LinkedIn profile for visibility and engagement.
- Create content and connections that support their goals.
- Use LinkedIn tools (keywords, features, settings) effectively.
Target Audience:
- Job seekers and students
- Professionals and entrepreneurs
- Freelancers and thought leaders
- Career changers
Course Content:
Module 1: What is Personal Branding?
- Clarifying your unique value proposition
- The 3 Cs: Clarity, Consistency, Credibility
Module 2: Building a Cohesive Brand Online
- Visuals, tone, and messaging
- How to align personal and professional identity
Module 3: LinkedIn Profile Optimization
- Crafting a compelling headline and summary
- Choosing the right profile photo and banner
- Showcasing experience, skills, endorsements, and achievements
- Using SEO keywords for visibility
Module 4: Leveraging LinkedIn for Growth
- Connecting with purpose
- Creating valuable content
- Using LinkedIn Learning and job tools
Duration:
3 hours