Course Overview
This engaging course equips participants with powerful and ethical tools to influence others, drive action, and communicate persuasively. By mastering these techniques, learners can build trust, inspire change, and lead effectively in any setting—personal, professional, or public.
Course Objectives
By the end of the course, participants will be able to:
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Understand the core principles of influence and persuasion
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Build trust and credibility to ethically influence others
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Apply proven persuasion models in real-world conversations
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Communicate persuasively using storytelling, emotion, and logic
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Overcome objections and lead others through change
Target Audience
Perfect for:
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Sales and marketing professionals
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Managers and team leaders
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Entrepreneurs and business developers
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Coaches, trainers, and advocates
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Students in leadership or communication roles
Course Content
Module 1: Foundations of Influence
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The difference between influence and manipulation
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The psychology of persuasion (Cialdini’s 6 principles):
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Reciprocity, Scarcity, Authority, Consistency, Liking, Social Proof
Module 2: Building Trust and Credibility
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Communicating with authenticity
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Personal branding and emotional intelligence
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Establishing perceived expertise
Module 3: Persuasive Communication Techniques
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The use of ethos (credibility), pathos (emotion), and logos (logic)
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Framing messages to align with audience values
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Using stories and analogies to connect and inspire
Module 4: Handling Objections and Resistance
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Reframing objections and turning resistance into curiosity
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Validating concerns and actively listening
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Creating collaborative, win-win outcomes
Module 5: Practicing Influence
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Developing persuasive pitches
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Role-playing common influence scenarios (sales, leadership, negotiation)
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Influence planning worksheet for ongoing practice
Course Duration
3.5 hours